Pia
Velasco
Brand Consultant
Content Strategist
Beauty & Wellness Expert
BIOGRAPHY
Pia Velasco is a seasoned beauty journalist with over a decade of editorial positions. She has held positions at outlets such as Vogue, People en Español, and InStyle. She has also written for Allure, Byrdie, Latina, ELLE, Well + Good, and more.
She is also a features editor for the Fragrance Foundation and an advisory board member at Sparks & Honey, a cultural intelligence consultancy in Manhattan.
Currently working as a freelancer, Pia also provides consultancy services for Fortune 500 companies, including Unilever and Snapchat.
She holds a Bachelor of Arts in Creative Writing from New York University and a Master of Science in Journalism from Columbia University.
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Featured Editorial
Work
01 “Fragrance is Coming For Your Children” — ELLE
02 “The Chat GPT of Fragrance Has Arrived” — Allure
03 “How the Slow Perfumery Movement is Driving One Fragrance House” — Vogue
Featured Editorial
Work
04 “Understanding Gen Z’s Love Language with Givaudan” — The Fragrance Foundation
05 “You’re About to See More Vibrators on Store Shelves” — InStyle
06 “Everything You Didn’t Think You Needed to Know About LED” — InStyle
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Featured Brand
Work
01 The 7 Virtues — Brand voice and copy
02 Joanna Vargas — Website copy, products and spa services
03 Nopalera — Website blog and marketing
Consulting
Services
As a seasoned beauty and wellness journalist with a unique perspective on both business and consumer sides, these are a few services I offer:
- Content Strategy
- Brand Voice Development
- In-Depth Trend Forecasting
- Product Curation
- Latinx Consumer Insights
- Product Development
Get in
Touch
pia@piavelasco.com